Bicycle Brand Book
InDesign + Photoshop + Illustrator + Risograph + Photography
Publication Design
2022
The goal of this project was to create a brand capability book for The United States Playing Card Company and center it around their most iconic brand and deck of cards: The Rider Deck made by Bicycle. I wanted to show the significance and influence that a single deck of cards has while designing the information in a new and unique way that departs from the traditional visual language that is typically associated with a deck of cards. To accomplish this goal I created a publication that presents the brand’s history and influence as a fun facts booklet, with each page being risograph printed to lend a new visual style to the brand. Utilizing the iconic red and blue from the Rider Deck, each spread features a red and blue pigment risograph printed onto Pop-Tone French Paper to give each page its own unique feel. With this unique style of printing and accessible delivery of information, I was able to give the Bicycle brand a new look while educating its newfound audience on the importance and capability of the Rider Deck.
Credits: United States Playing Card Company, Bicycle, Freepik
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