Mephisto Brand Identity
Photoshop + Illustrator + Midjourney
Packaging Design
2023
This project was much more than just rebottling an absinthe, it was about creating a brand identity and the story of Mephisto. The original brand lacked any recognizable characteristics relegating the company as being untraceable. The name “Mephisto” called to me as it's the name of a German folklore demon associated with the mischievous and promiscuous. With fine liquors having their own ritual when drinking, and absinthe having imagery associated with it, I decided to utilize this visual language to create a mystic atmosphere and occult ritual around the elixir. By playing off the concept of “The Green Fairy” which is traditional of absinthe, I brought the mythical Mephisto to life and made him the symbol of the brand. I chose a round bottle to contain the potion as it will be a unique shape to the absinthe aisle in-store and further communicates the mystical language. Along with the absinthe, I wanted to grow the brand beyond just the beverage and include products that would be used in the ritual of consumption of absinthe such as glasses, sugar cubes, napkins, coasters, spatulas, and even matches. Using custom typography, ornamentation, and illustration I believe that this artistic direction is the perfect link between an antique style with a contemporary look.
Credits: Mephisto, Freepik, and Alamy
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