Doorly's Brand Identity
Illustrator + Photoshop + Dimension
Packaging Design
2023
Dooryl’s is a Barbados rum company that has been producing fine-aged rum for nearly a century. As one of the few distilleries in all of Barbados, their history is deeply rooted in the Caribbean. The rum business is very competitive with their main competitors being Malibu, Bacardi, Captain Morgan, and Kraken. Doorly’s has fierce competition and with their pricing being above average, I wanted to make the audience feel that they were buying an experience rather than just another beverage. The current branding of Doorly’s felt as if it was striving to be more and wanting to be high-end. Rather than indulging in the nautical island theme like many other rums, I elevated the brand to the status it desired. By pairing custom typography with fine line engraving, this bottle now exhibits a drink that should be sipped on and savored. With the powder-coated bottle resembling the fine granular texture of the beaches in Caribbean, and the neck of the bottle displaying the Trident of Barbados, this design elevates the brand to a higher status while still maintaining its heritage.
Credits: Doorly's, Freepik
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