Sinn U2

Blender + Photoshop + Illustrator + Midjourney + Figma
Packaging & Interaction Design
2024


For this project I wanted to create pecial edition packaging and a microsite promoting the Sinn U2 Arctic diving watch. Sinn is a German watch manufacturer that has been producing meticulously crafted watches since 1961 while carrying the reputation for being one of the most reliable and rigorous watch manufacturers. Beyond collectors, Sinn is trusted by pilots and adrenaline junkies alike. After reading customer reviews and explorers log's, I realzied that Sinn does not make watches; They make tools. I used this perspective when designing for this special edition, tying in Sinn's affinity for precision and functionality.
U2 Comparison
U2 Comparison
U2 Information
U2 Information
U2 Selection
U2 Selection
U2 Technology
U2 Technology
U2 Profiles
U2 Profiles
Navigation
Navigation
Credits: Sinn, Arved Fuchs, Freepik, Stephen Rupp
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